Fyne Jewellery, founded by Aya Ahmad, is the Middle East’s first lab-grown diamond jewellery brand. As a third-generation diamantaire, Aya broke industry norms by entering the rough diamond trade, a male-dominated field. Driven by her passion for sustainability, she launched Fyne to offer high-quality, accessible, and ethically crafted jewellery. Fyne’s pieces, consciously made in Dubai using 18K gold and lab-grown diamonds from transparent, renewable sources, embody the values of conscious living. With a commitment to social responsibility, Fyne aims to educate, inspire, and empower.